“The Celebration of Love and a Resolutely Positive Message”

Love & Life | I-octane

by Skata Roots — Yich Sound

I-OCTANE • LOVE & LIFE

In recent years, Jamaican popular music has undergone a major transformation, with the abandonment of the historical production of 45 RPM vinyl records being certainly the most significant. This shift has been the spearhead and the gauge of the vitality of the music industry. While this halt has not impacted the productivity of artists, it has nonetheless significantly turned production towards conquering the international market.

“I-Octane wants to conquer the globe” — Jamaican Observer

Love & Life by I-Octane reflects this ambition. Clearly crafted for this market, it is an ultra-polished blend of international pop, Caribbean sounds, and dancehall influence. Regarding the themes of the compositions, the album carefully avoids the hardcore signature that has characterized much of Jamaican production in recent years, opting instead for the celebration of love and a resolutely positive message.

The album consists of 17 tracks, a performance, and two bonus singles “One Chance” featuring Ginjah and “Weh Di Fire Gone.” Guest artists J-Boog, Demarco, Yanique Curvy Diva, Romain Virgo and Shaggy come to support this third effort from the singjay.