Campari, the world’s most stylish drink, delivered on its promise to make its mark at the 2018 Trinidad Carnival season with an array of activations at fetes and several road marches alike.
Some of the first activities for the brand were at “Big Bad Soca” “AM beach” and “Tribe Ignite,” two of which featured performances from Campari Caribbean Brand Influencers Bunji Garlin and Shenseea. In addition to these performances, patrons were engaged with Campari’s easy-mix cocktails for the season: Campari Orange and Campari Grapefruit.
“Big Bad Soca,” at the Brian Lara Cricket Academy in Tarouba, Trinidad & Tobago, featured performances from soca heavy weights Fay-Ann Lyons, Machel Montano, Bunji Garlin, and the fast-rising Nailah Blackman and Shenseea, alongside international rap superstar Cardi B. Campari’s brand influencers stole the show, with both giving memorable individual sets and mesmerizing the audience with a combined performance of Garlin’s “Big Bad Soca Remix”.
The events marked the kick-off of what promised to be an epic Trinidad Carnival 2018 experience for Campari consumers, as the brand launched its regional ‘Come Together’ campaign in the twin island republic during tis period also.
“Campari is a globally iconic brand that has been known for its flair and contemporary style since its 19th century birth. This Italian born and Caribbean adopted brand has become a versatile easy-mix favourite throughout the region, and will further bolster its presence with the Come Together campaign,”
Shared Kamal Powell, Marketing Manager for the brand in the region. Powell continued:
“The melting pot of the Trinidad Carnival season was the perfect opportunity to further display the brand in new spaces of communal conviviality.”
Other fetes that the brand had visual and engaging lighthouses included Campari’s Sunnation Breakfast Party’s debut in the country, Revel and AMbush. On the road for Carnival Monday and Carnival Tuesday, Campari chipped down the road with revelers through six trucks spread across Tribe, Tribe Rogue, Fantasy, Entice, and Lost Tribe. Following the successful end of its “Win a Trip to Trini Carnival” Campaign late last year, contest winners from six Caribbean Territories and a friend each also joined the Campari team on the road. The contest winners were treated to Monday Wear, Tribe Rogue 2018 costumes for Carnival Tuesday, premium access to Carnival Week events, hotel accommodation and more courtesy of Campari.
Campari’s Come Together campaign continues in Trinidad & Tobago across the region with on-trade promotions at select bars, supermarkets and outlets, with consumers receiving a complimentary chaser to create Campari Orange and Campari Grapefruit easy mixes.
(Source: Amethyst Communications)
